PhD researcher at La Trobe University, Michelle Shu Wun Kuek, has passion for understanding consumer behaviour. From studying how Malaysians embrace locally manufactured cars to now exploring the electric vehicle (EV) market in China, her research has always been driven by a curiosity about how industries evolve and how emerging technologies shape consumer choices.
But it wasn’t just about EVs. A new opportunity arose, one that would take her expertise into uncharted territory. Through an APR Internship placement at Swinburne University, Michelle found herself at the heart of a project investigating another disruptive force: generative AI in student and graduate recruitment.
“At Swinburne Employability, I explored how AI is reshaping hiring processes, skill demands, and workplace expectations,” Michelle shared. “The opportunity to conduct industry research in a quantitative context, engage with professionals, and widen my network made this placement an ideal choice.”
This project was about understanding a technological shift with profound implications. From conducting literature reviews to surveying employers, her research sought to bridge the gap between academia and industry, offering valuable insights into how universities, businesses, and policymakers can navigate the rise of AI-driven recruitment.
Beyond research, the experience provided a new perspective on real-world impact. Seeing how findings could directly inform hiring strategies and workforce development reinforced the power of research in shaping industry decisions.
“This internship showed me that research doesn’t just sit in academic journals, it can influence policies, shape business strategies, and help students and graduates adapt to the evolving job market.”
Looking ahead, the experience has reshaped Michelle’s career aspirations. While her expertise lies in consumer behaviour and market research, she now sees broader opportunities in social impact research and policy development, particularly in emerging technology sectors such as AI and EVs.
Reflecting on the most rewarding part of the internship, Michelle highlighted two key aspects. First, the chance to contribute to meaningful discussions on the future of work and employability. Second, the personal growth that came from stepping outside her comfort zone.
“Expanding my expertise beyond my PhD research has been incredibly fulfilling. This internship gave me the opportunity to develop a deeper understanding of AI’s role in workforce transformation and its broader societal implications.”
For Michelle, the internship at Swinburne was a stepping stone toward a future where her work can bridge research, industry, and policy to drive innovation and sustainability.
Michelle Shu Wun Kuek is completing a PhD from La Trobe University
