The Big Business Big Data Secret
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THE BIG BUSINESS BIG DATA SECRET
More than simply the buzz phrase, Big Data represents one of the most exciting optimisation opportunities in industry. With every click consumers create a complex digital footprint of their online preferences and behaviours. Information businesses are using Big Data to transform customer communication and service delivery.
Steve Morris, General Manager of Technology & Analysis — Big Data at Telstra, and his team, are at the frontline of Telstra’s Big Data response and benefited from the program when first placing two PhD interns to assist on network and customer advocacy projects.
“One of the goals of the project was to use intelligence systems to optimise Telstra’s customer engagement. The project strongly aligned with the work I was doing as part of my studies, the big difference being I was working on real-world data,”
Bahar Salehi, PhD Intern at Telstra
“As well as the satisfaction of exposing students like Bahar to industry and how enterprises work with and adopt new technologies, our team has benefited from the opportunity to pick up new ideas and techniques,” adds Steve.
Steve encourages others to jump on board with APR.Intern and discover the benefits of innovating with Australia’s untapped research talent.
“I’m an advocate for APR.Intern, we have been able to successfully match interns based upon our short-term special project needs and their interest areas. After the success of the 2015 internships, we have another three interns commencing in early 2016 to work with high performing staff in my team and elsewhere in Telstra,”
Steve Morris, Telstra General Manager of Technology & Analysis – Big Data
Since, Telstra continues to be a great supporter of the APR.Intern program, having already placed 11 interns into projects, with plans to branch out into other areas of the innovation team. Telstra is set to host its first South Australian internship, which will be supervised by a former APR.Intern turned employee.
