Strategic Marketing Proposal.

Mentor: Dr Clare D’Souza, La Trobe University
Intern: Tanvir Ahmed, La Trobe University
Industry Partner: Dendy Thompson, Milspec Manufacturing Pty Ltd
Project Duration: June to October 2012

This project developed a report assessing a strategic marketing proposal for three Milspec Manufacturing Pty Ltd sectors.

The report analysed the internal capabilities and external environment factors of the company that includes the strength, weaknesses, opportunity and threats of the firm. With particular emphasis on the external environment industry level that involves market review and  competitive review.