Brand Management, Market Analytics and Customer Relationship Management

Location: Perth, WA

Duration: 5 months

Project Background

Epichem is a leading provider of synthetic and medicinal chemistry services. The organisation has 4 Business Units, namely Contract Chemistry, Pharmaceutical Reference Standards, Fine Chemical and Technical Services and Analytical Services. Located in Perth, Epichem services a worldwide client base; providing specialised products and service and technical expertise in the Pharmaceutical, Biotech, Mining, Agriculture, and Animal Health global sectors. Owing to its majority PhD-qualified workforce, Epichem is renowned for its quality and technical expertise. Epichem was recently recognised in the Top 10 Employers of PhD graduates in the Medical Services and Technology Industries and is the current 2019 winner of the WA Export Award for International Health. Founded more than 16 years ago, to-date Epichem has relied on word-of-mouth referrals and reactive marketing to sustain its business. With a new commercially focused CEO on board, Epichem has prioritised proactive sales, marketing and business development as part of its 2020 strategic plan and direction and requires expertise to facilitate the achievement of this strategy.

Through APR.Intern, Epichem require niche marketing expertise for macro/micro-environmental analyses and Epichem’s brand management and development to drive new customers and projects and increase Epichem’s brand presence and footprint in the market place.

It is anticipated that the main tasks associated with this project will involve market research for global organic chemistry services and products and to identify key customers and stakeholders, including macro- and micro environmental analyses and competitor audit, the development of a technical marketing and sales plan within the first two months, to be actioned against for the following three months. The Intern will be expected to collaborate with internal and external consulting partners and other outsourced organisations to set-up a new CRM database, provide digital and multi-channel marketing support and access the university database for marketing analytics.

This project will involve collaborating closely with the CEO and Corporate Services Manager of Epichem and the project management team who have PhDs in Medicinal and Organic chemistry and can assist and support with technical enquiries and direction.

Research to be Conducted

  • Global market analytics, including customer segmentation and targeting, purchasing determinants and trends for chemistry services and products including; reference materials, analytical chemistry services, custom synthesis, and contract medicinal chemistry.
  • Brand management and development via digital and multi-channel marketing for these niche chemistry solutions.
  • Implementation and optimisation of a new customer relationship management database.

Skills Required

If you’re a PhD student and meet some or all the below we want to hear from you. We strongly encourage women, indigenous and disadvantaged candidates to apply:

  • Marketing; niche/specialised marketing for technical products and services.
  • An individual who is keen to apply their PhD experience /knowledge to a Commercial Industry partner and sectors.

Expected Outcomes

The expected outcome will be an analytical review of the niche, global market for organic chemistry products and services and opportunities, a marketing plan for the brand management of these niche products with at least 3 months actioned against the plan, a roadmap to identify targeted customer segments and specific customers and an overhaul of Epichem’s existing CRM database to manage client relationships more effectively.

Additional Details

The intern will receive $3,000 per month of the internship, usually in the form of stipend payments.

It is expected that the intern will primarily undertake this research project during regular business hours, spending at least 80% of their time on-site with the industry partner.  The intern will be expected to maintain contact with their academic mentor throughout the internship either through face-to-face or phone meetings as appropriate.

The intern and their academic mentor will have the opportunity to negotiate the project’s scope, milestones and timeline during the project planning stage.

Applications Close

29 January 2020

Reference

APR – 1325