Redefining the Future of Manufacturing
Location: Darwin or Melbourne
Duration: 5 months
Proposed start date: September 2019
Unlike other metal 3D print technology, SPEE3D’s printers lead the market in their ability to rapidly manufacture low-cost metal parts, suitable for real-world commercial and industrial applications. This technology produces industrial parts, currently manufactured by sand or die casting, faster and more efficiently with all the added flexibility offered by 3D printing. Industrial applications for this technology are huge, including but not limited to; aerospace, automotive, mining and marine.
SPEE3D has sold and installed these award winning 3D metal printers around the globe however the technology is currently in the early stages of the adoption curve. A huge opportunity exists to help SPEE3D make the leap from early adoption, primarily within research and development markets, towards embedding the products as essential equipment within the mainstream manufacturing industry.
Research to be Conducted
The project will be focused on building customer segmentation and opportunity discovery through primary and secondary customer research including customer interviews, surveys and industry research and determining the informational needs to drive awareness and conversion among these target groups. Research should also identify knowledge gaps to be filled within the market and identify opportunities to bridge these gaps via content.
The research will be conducted through a three (3) step process:
- Conduct a literature review to identify research gaps
- With the use of surveys and interviews, obtain data that addresses the selected research gaps
- Interpret the data through various reporting methods
We are looking for a PhD student with the following:
- Exposure with data visualisation, CRM, funnel management and social media marketing
- Experience creating surveys and interview questions
- Experience collecting, analysing and reporting results
- Experience working within a team environment
- Able to express critical thinking through story telling
- Willingness to learn
The project should result in a prioritised list of target market segments with ideal customer profiles comprised of demographics and psychographics. The project should also result in a detailed customer journey (offline and online) for each persona, their informational/content needs and recommendations for the cost-effective strategies to build awareness and drive conversion with these personas.
The intern will receive $3,000 per month of the internship, usually in the form of stipend payments.
It is expected that the intern will primarily undertake this research project during regular business hours, spending at least 80% of their time on-site with the industry partner. The intern will be expected to maintain contact with their academic mentor throughout the internship either through face-to-face or phone meetings as appropriate.
The intern and their academic mentor will have the opportunity to negotiate the project’s scope, milestones and timeline during the project planning stage.
4 September 2019
APR – 1036