Research and Development of Appropriate Social Communications Platforms

Location: Mona Vale, Sydney NSW

Duration: 4 months

Proposed start date: ASAP

Keywords: Communication Platforms Analysis, Social Media, Key Messaging, Target Audiences, Marketing ROI, Multimedia, Market Research, Lead Generation

Project Background

Enviro Frontier’s TreeManager2 is an award winning business and technology. It was recognised as a Winner for Innovation in The Australian Business Awards in 2017 and won the Yes Optus MyBusiness Award for Most Innovative Use of Technology for Tree Manager in 2015.

Part of their business success is their support and collaboration with Federal and State Governments and Universities. In this way they have been able to improve this technology, achieve business growth whilst supporting young Australian researchers from a range of backgrounds including Indigenous students.

Research to be Conducted

The research to be conducted includes:

  • The development and implementation of a social communication media campaign with targeted topics and stories
  • The review and analysis of campaign impact and provision of feedback for improving engagement and generating leads

Skills Required

We are looking for a PhD student with the following skills:

  • Knowledge of relevant communication platforms and ablilty to review data analytics to deliver appropriate content
  • Ability to research and link relevant communication information across Government, State, University and media outlets and measure results and performance

Expected Outcomes

The outcome of this project is to develop a framework for a social media campaign to be delivered across a variety of platforms. Further, the intern will analyse and report on campaign outcomes and provide feedback on ROI for Enviro Frontier, their clients, and University collaborations.

Additional Details

The intern will receive $3,000 per month of the internship, usually in the form of stipend payments.

It is expected that the intern will primarily undertake this research project during regular business hours, spending at least 80% of their time on-site with the industry partner.  The intern will be expected to maintain contact with their academic mentor throughout the internship either through face-to-face or phone meetings as appropriate.

The intern and their academic mentor will have the opportunity to negotiate the project’s scope, milestones and timeline during the project planning stage.

To participate in the APR.Intern program, all applicants must satisfy the following criteria:

  • Be a PhD student currently enrolled at an Australian university
  • PhD candidature must be confirmed
  • Applicants must have the written approval of their Principal Supervisor to undertake the internship. This approval must be submitted at the time of application.
  • Internships are also subject to any requirements stipulated by the student’s and the academic mentor’s university
Applications Close

 24 June 2018

Reference

INT – 0436